Cookie Policy

Effective date: 01/01/2026

This Cookie Policy explains how Karum (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website at karum.ai.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognise your device and remember certain information about your visit, such as your preferences and actions.

We also use similar technologies such as web beacons, pixels, and local storage that function in a comparable way to cookies.

2. How We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Strictly Necessary Cookies — These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of these cookies.
  • Performance & Analytics Cookies — These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website and services.
  • Functional Cookies — These cookies allow the website to remember choices you make (such as your preferred language or region) and provide enhanced, personalised features.
  • Marketing & Targeting Cookies — These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

3. Cookies We Use

The following categories of cookies may be set when you visit our website:

  • Session Cookies — Temporary cookies that expire when you close your browser. They are used to maintain your session and enable you to navigate our website securely.
  • Persistent Cookies — Cookies that remain on your device for a set period of time or until you delete them. They help us recognise you as a returning visitor and remember your preferences.
  • First-Party Cookies — Cookies set directly by Karum to power essential website functions and analytics.
  • Third-Party Cookies — Cookies set by third-party services we use, such as analytics providers (e.g. Google Analytics) and advertising networks. These third parties may use the information collected to provide personalised advertising across other websites.

4. Third-Party Services

We may use the following third-party services that set cookies on your device:

  • Google Analytics — Used to analyse website traffic and usage patterns. Data collected is anonymised and aggregated. You can opt out via the Google Analytics opt-out browser add-on.
  • Google Ads — Used to measure the effectiveness of our advertising campaigns and to show relevant ads to visitors who have previously visited our site.
  • LinkedIn Insight Tag — Used to track conversions, retarget website visitors, and gather insights about professionals who interact with our ads.
  • Meta Pixel — Used to measure, optimise, and build audiences for our advertising campaigns on Meta platforms.

5. Your Cookie Choices

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie preferences in the following ways:

Please note that if you choose to reject or delete cookies, some parts of our website may not function as intended.

6. Managing Cookies via Your Browser

Most web browsers allow you to control cookies through their settings. You can typically:

  • View which cookies are stored on your device
  • Delete existing cookies
  • Block third-party cookies
  • Block cookies from specific websites
  • Block all cookies
  • Delete all cookies when you close your browser

For more information on how to manage cookies in your browser, visit www.allaboutcookies.org.

7. Legitimate Interests

Where we rely on legitimate interests as a basis for using certain cookies (such as analytics and performance cookies), we have assessed that our legitimate interests are not overridden by your privacy rights. You can object to this processing at any time by contacting us.

8. Cross-Border Data Transfers

Some of our third-party service providers may transfer data collected via cookies outside the European Economic Area (EEA) or UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

privacy@karum.ai

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